Academic Work
On this page, you will find a collection of projects that showcase my skills across several areas of the communications industry. With a focus on public relations and communications, I've also developed the necessary skills to work in advertising and marketing, media production, journalism, and graphic design. These assignments are all scenario-based and have not been executed in the real world.
CreComm 25 Event Plan
For this project, I was assigned to assemble an event plan for our final event, CreComm 25. In this assignment, you'll find all the neccesities of a professional event plan.
Media Kit
In a fictional scenario, our class held a press conference for a new composting initiative at RRC Polytech. I created a media kit which included a news release, backgrounders, infographics, and the speeches at the press conference.
Sponsorship Proposal
In this assignment, I put myself in the shoes of AITC-M and created a sponsorship proposal for their upcoming event. I pitched two creative event booths to Paterson GlobalFoods through this proposal.
Strategic Communications Plan
For this assignment, I was tasked to create a strategic communications plan for the longform magazine, Working Draft. I identify numerous tactics and tools to persuade the desired audience to engage with Working Draft.
Brand Guidelines
In a group of three, we were assigned to create brand guidelines for the Royal Aviation Museum of Western Canada. We collaborated to create a mission and vision statement, core messages, brand archetypes, and a brand tone.
Client Profile and Marketing Audit
For this assignment, I created a client profile and marketing audit for Shelmerdine Garden Centre. This report included an overview of their operations and some recommendations to increase their sales and foot traffic.
Research Summary
In this assignment, I created a survey, asking participants about why or why not they attend Winnipeg Jets games. From this survey, I summarized my research using data visualization.
Speech Writing
Using speech writing techniques and formatting, I wrote a speech for Jamie Wilson, the vice president of Indigenous strategy, research, and business development at RRC Polytech.
Cropping and Lighting
With a focus on cropping and lighting, I was tasked to photograph a peer using a different variety of lighting techniques and cropping techniques.